
Secure and Protect Your Children's Future. Turn $5/month into a Lifetime of Living Benefits.
Life insurance isn’t just death benefit protection - it also has the potential to provide a child with financial protection that can last a lifetime.
PROTECTING WHAT MATTERS MOST
Begin a lifetime of protection for the ones you love the most. Whole life insurance for children provides lifelong death benefit coverage, the potential to build long-term financial security through cash value growth, and helps safeguard their future insurability.
Alongside child annuities, the power of compound interest can turn your gift into something that grows with them—helping build a solid financial foundation, offering a valuable head start, and providing life benefits they can access when they need it most.
Children's Insurance Products
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Annuities for Children
Learn MorePurchasing an annuity for your child or grandchild can be a thoughtful way to provide them with financial security in adulthood. Plus, by placing assets into an annuity and naming them as the Annuitant (beneficiary) to the contract, you can avoid having those assets go through the costly and time-consuming probate process when you die. When and how your loved one receives the money will depend on how you structure the annuity contract.
Whether you want to start growing your retirement, or turn your child's savings into future lifetime income, an annuity is a long-term retirement planning tool that can be a cornerstone of your family's financial plan. An alternative to, or in addition to an IRA/Youth Roth IRA, it can help you protect and grow you and/or your children's retirement nest egg, or you can turn it into guaranteed lifetime income.
In exchange for your premium, an annuity contract outlines the benefits and guarantees that you receive and the insurance company's promise to look after your money until you need it.
We offer a number of products that can provide downside protection, growth potential and guaranteed income for life. -
Whole Life Insurance for Children
Learn MoreAs the name suggests, it is insurance designed for a child’s whole life. Most children’s whole life insurance products build guaranteed cash value to help safeguard and nurture their future. Children’s whole life is typically designed for children age 0 days to 18 years, has lower face amounts (can be increased in the future) and premiums that remain the same for their entire life.
Protecting and preparing your children and grandchildren for life is one of the most important things a parent can do for their family. Starting as low as $3 per month with no medical exams and just a few medical questions and a simplified application. It can be a timeless, sustainable reminder of how much you care for the ones you love, plus some additional peace of mind for you.
Popular permanent life products for children include Indexed Universal Life (IUL) or Bright Start Whole Life. Universal Life insurance may be right for you if you’re looking for permanent life insurance that allows you flexibility in how you pay your premiums. For example, with Whole Life insurance, you pay a set amount each month. Universal Life insurance allows you to pay higher premium amounts when you want, so you can potentially increase your cash value.
Committed to Protecting Families
Life insurance is Love insurance. It's for them, not you.
When the unexpected happens, is your family covered?
Help give them financial support when it matters most - with personalized life insurance.
There’s a lot to know, and we have the information to help you make an informed decision about your financial future. Let’s take a closer look at what it means to have an annuity and/or life insurance, and why both are important.

Premium = Promise
What is an Annuity?
An annuity is a long-term financial planning tool that can be a cornerstone of your family's financial plan. It can help you protect and grow your own retirement nest egg, or you can turn it into guaranteed lifetime income for you or your children.
In exchange for your premium, an annuity contract outlines the benefits and guarantees that you receive and the insurance company's promise to look after and grow your money until you need it.

A crucial part of your financial plan
What is Life Insurance?
Life insurance provides financial protection for your family in the event of your death. There are many kinds of life insurance. Our carriers specialize in Indexed Universal Life (IUL), Children's Whole Life and Term Life. A permanent indexed universal life insurance (IUL) policy offers benefits and flexibility that can help you meet your unique financial goals and helps your family remain financially secure, no matter how long you live.
The Difference between Whole Life & Term Life Insurance
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Whole Life Insurance
- Provides coverage for your entire life
- Premiums never increase during ownership of your whole life policy
- Builds cash and loan value that you can borrow against for life expenses
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Term Life Insurance
- Provides coverage for a limited period of time, e.g. 10, 15, 20 year terms
- After that period, policyholders typically pay increased premiums to continue coverage
- Usually less expensive than whole life insurance

Protecting Futures
We have decades of experience helping families prepare for the unknown. Ask about:
- Policy Reviews
- Annuities
- Whole Life Insurance
- Universal Life Insurance
- Term Life Insurance
- Final Expense
- Estate Planning
- Retirement Planning
- Long Term Care
- Supplemental Health
- Medicare Supplements
- Health, Dental & Vision
- Hospital Indemnity
- Accidental Death & Disability
- Pet Insurance
We access many different products through our partnership with the nation's most reputable insurance carriers to help you find the products that will best serve the needs of your children and family.
The best time to buy life insurance is when you’re young, but the next-best time is now. Whatever type of insurance is right for you, the sooner you decide, the more affordable your insurance can be. Younger and healthier people are less risky to insure, and that means they can get lower premiums – and for some products, lock those lower premiums in for life.
Partner Insurance Carriers
On our Blog
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Reasons To Buy an Annuity for a Child or Grandc...
- By Sierra Campbell Purchasing an annuity for your child or grandchild can be a thoughtful way to provide them with financial security in adulthood. Plus, by placing assets into...
Reasons To Buy an Annuity for a Child or Grandc...
- By Sierra Campbell Purchasing an annuity for your child or grandchild can be a thoughtful way to provide them with financial security in adulthood. Plus, by placing assets into...
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How Do Annuities Pay Out?
Annuities offer several payout options, including period certain, single life, joint and survivor, life with period certain, lump sum, and systematic withdrawal. When selecting a payout option, you’ll need to...
How Do Annuities Pay Out?
Annuities offer several payout options, including period certain, single life, joint and survivor, life with period certain, lump sum, and systematic withdrawal. When selecting a payout option, you’ll need to...
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Should You Get Whole Life Insurance for Your Ch...
Guaranteed Insurance Into Adulthood. Policy lasts regardless of future changes in health or occupation. Whether you are just starting a family, or already have children, there are several important...
Should You Get Whole Life Insurance for Your Ch...
Guaranteed Insurance Into Adulthood. Policy lasts regardless of future changes in health or occupation. Whether you are just starting a family, or already have children, there are several important...
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