Begin a lifetime of protection for the ones you love the most.

Helping to build strong financial dimensions to give your children a starting chance.

Secure and Protect Your Children's Future. Turn as Little as $5/month into a Lifetime of Living Benefits.

  • Whole Life Insurance

    Lock in insurability for life and build cash savings starting at just $5/month

  • Children's Annuities

    Build long-term savings that grow tax-deferred into adulthood lifetime income

  • Indexed Universal Life

    Flexible long-term life protection with protected market-based cash value growth

  • Simplified Applications

    No medical exams, affordable options built for kids of any age (birth-18 years)

"We started a small annuity for our son when he was born. Watching it grow over the years has been amazing. Knowing he'll have a financial foundation—whether it’s for school, a business, or a first home—makes us feel like we're giving him a real head start in life."

George & Elizabeth A., Parents of One

"My parents bought an indexed universal life policy for me when I was little, and now that I'm an adult, I still appreciate it. The cash value helped me with my first apartment deposit, and I never had to re-qualify for coverage. It’s one of those gifts you don’t understand until you’re older."

Aaron P., Young Adult

"We chose a child life insurance policy for peace of mind, but what surprised us most was how affordable it was. Knowing our daughter will always have guaranteed coverage—no matter what health issues might come up later—gives us a sense of security we didn’t realize we needed."

Jim & Kelly G., Parents of One

"Setting up an annuity for our twins was one of the best financial decisions we made. Even with modest contributions, the long-term growth really adds up. It’s comforting to know they'll have guaranteed income available when they’re older."

David & Jill S., Parents of Twins

  • Child Annuities

    Purchasing an annuity for your child or grandchild can be a thoughtful way to provide them with financial security in adulthood. Plus, by placing assets into an annuity and naming them as the Annuitant (beneficiary) to the contract, you can avoid having those assets go through the costly and time-consuming probate process when you die. When and how your loved one receives the money will depend on how you structure the annuity contract.

    Whether you want to start growing your retirement, or turn your child's savings into future lifetime income, an annuity is a long-term retirement planning tool that can be a cornerstone of your family's financial plan. An alternative to, or in addition to an IRA/Youth Roth IRA, it can help you protect and grow you and/or your children's retirement nest egg, or you can turn it into guaranteed lifetime income.

  • Whole Life Insurance

    As the name suggests, it is insurance designed for a child’s whole life. Most children’s whole life insurance products build guaranteed cash value to help safeguard and nurture their future. Children’s whole life is typically designed for children age 0 days to 18 years, has lower face amounts (can be increased in the future) and premiums that remain the same for their entire life.

    Protecting and preparing your children and grandchildren for life is one of the most important things a parent can do for their family. Starting as low as $3 per month with no medical exams and just a few medical questions and a simplified application. It can be a timeless, sustainable reminder of how much you care for the ones you love, plus some additional peace of mind for you.

  • Indexed Universal Life (IUL)

    Indexed universal Life (IUL) insurance is a type of permanent life insurance, which means it can last your entire life and builds cash value. An IUL policy allows for cash value growth through an equity index account, unlike other universal policies that only grow cash value through non-equity earned rates. Like with all universal life policies, once you've built up enough cash value, you can use it to lower or potentially fully pay for your premium without lowering your death benefit.

    Like traditional universal life policies, IUL policies include a death benefit and a cash value account. An IUL policy's cash value grows based on a stock index (a set grouping of various stocks) instead of only through non-equity earned rates (fixed interest). Like universal life, IUL also offers the flexibility to adjust your premium as the cash value grows, with the potential to eventually achieve a zero-cost policy in which all premiums are paid for by your built-up cash value.

“We wanted to give our daughter a head start, and the children’s whole life plan does exactly that. It grows quietly in the background, and she’ll be able to use it later for college or a first home. The process was simple, and the protection feels priceless.”

Marcus & Danielle H., Young Parents

“As a single parent, I’ve always wanted something that would support my son no matter what. His policy gives him guaranteed coverage for life and a safe way to build savings. It feels good knowing I locked in low rates when he was young.”

Sarah K., Single Mom

“The life insurance gives her protection and guaranteed insurability, while the annuity helps us save steadily. Together, they give me peace of mind and a sense of real progress.”

Naomi D., Mother of 1

“We bought policies for all three grandchildren. It’s a meaningful gift—far better than toys that get thrown away. They’ll grow up with guaranteed coverage and cash value that can help them start life strong.”

William & Ana L., Grandparents

“Putting money away for three kids can be overwhelming, but the annuity made it achievable. We contribute what we can, and we know it’s growing safely. It’s become a core part of our family’s financial plan.”

Luis & Maria C., Parents of 3

“Getting life insurance for our kids wasn’t something I thought about until a friend mentioned the long-term cash value benefits. I’m so glad we did it. Knowing they’ll have guaranteed coverage and a savings foundation gives me real peace of mind. It’s one of the best financial decisions we’ve made as parents.”

Emily R., Mom of 2

“We didn’t just want coverage—we wanted a strategy. Combining a children’s policy with a small annuity lets us build protection and long-term savings at the same time. It’s a full plan for their future.”

Paul & Jenna F.

“I wanted to gift something meaningful to my nephew. Instead of toys, I started an annuity for him. Even small contributions will compound into something valuable when he’s older. It’s a gift that grows with him.”

Krista J., Aunt

“I wanted something safe and predictable to start saving for my son’s future. The flexible-premium annuity lets us put in a little each month, and it grows tax-deferred. It feels great watching it build, knowing we’re creating options for him.”

Jacob S., Father of a Newborn

“We were late getting started on college savings, but the annuity helped us catch up. I like the stability and the fact that we’re not risking his future on the stock market. It’s simple, steady, and gives us confidence.”

Greg & Allison P., Parents of Teens

Protecting Futures

We access many different products through our partnership with the nation's most reputable insurance carriers to help you find the products that will best serve the needs of your children and family. Ask about:

  • Policy Reviews
  • Annuities
  • Whole Life Insurance
  • Universal Life Insurance
  • Term Life Insurance
  • Final Expense
  • Estate & Retirement Planning
  • Long Term Care
  • Supplemental Health
  • Medicare Supplements
  • Health, Dental & Vision
  • Hospital Indemnity
  • Accidental Death & Disability

Whatever type of insurance is right for you, the sooner you decide, the more affordable your insurance can be. Younger and healthier people are less risky to insure, and that means they can get lower premiums – and for some products, lock those lower premiums in for life.

Committed to Protecting Families

When the unexpected happens, is your family covered?

Help give them financial support when it matters most - with personalized life insurance.

There’s a lot to know, and we have the information to help you make an informed decision about your financial future. Let’s take a closer look at what it means to have an annuity and/or life insurance, and why both are important.

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